What If I told you that the true core of advertising has never changed for 100+ years and is even more successful in today’s day and age? The core principles of advertising will never change because they based it on natural human behavior.
Here are 3 books you can read that will increase your sales ability by 100%.
- The Boron Letters by Gary Halbert
This is a series of 25 letters written by the greatest copywriter of all time, Gary Halbert. He wrote to his son while he was in the Boron Federal Prison. Now you may not care about that, but what if I told you they were FREE online? Automatically those eyes lit up the same way it does when you receive your end-of-the-month pay.
It teaches you how to live a good life without getting yourself screwed up. He condenses his 46 years of sales into these letters. Anyone in business will benefit a great deal by reading this. A good tip to keep in mind. The more times you read it, the more you learn. It is shorter than most books, making it easier to read a few times over.
2. Scientific Advertising by Claude Hopkins
This legendary book was written in 1923 and is as relevant today as it was back in those ancient times. The reason it remains relevant is that Mr. Hopkins goes over the principles of advertising that will forever be applied for years to come. The same methods we use today have been used hundreds of years ago, and it will be relevant for 100 more. To put it into perspective how impactful this book can be, the greatest copywriter of all time, Gary Halbert read the entire book over 50 times. The value you get out of this will change your entire perspective on how to sell. This book is a prerequisite for all the greats in advertising.
3. This Book Will Teach You How To Write Better by Neville Medhora
Yes, the book’s title is in fact a sentence. For any of you who love short books with a BIG impact, this book has a whole 34 pages. You might find reading to be boring. This book is to the point and teaches you the fundamentals of writing. It is known that 8 out of 10 people will read your headline copy and only 2 out of 10 will read the rest of your copy. We can’t stress how important a great headline is in your writing success. If you are struggling with writing throat-grabbing headlines, then this book has a simple formula for you. It goes over the exact ways on how not to bore your readers. It gives you an exact A-Z blueprint on how to set up your writing to sell better. If you’re a lazy reader, then this will fit well with your lazy self.
Start with these 3 books, then expand from what you have learned. It is pointless to give you an extensive list of books if you more than likely won’t read them anyway. Sticking to a small sample size like this will help you focus, and I guarantee you will thank us later.