Let’s start by defining what a marketing persona is. A marketing persona is a fictional character each business needs to develop to define the characteristics of their target audience. This is the core of all your future marketing activities. If you fail to successfully define it in the beginning, you will have a lot of…
Social entrepreneurship is all about recognizing social problems and achieving a social change by employing entrepreneurial principles, processes, and operations. It is about using research to completely define a particular social problem and then organizing, creating, and managing a social venture to attain the desired change. The change may or may not include a thorough…
Extinction Rebellion activists are threatening to shut down Heathrow Airport with drones. The climate change protest group vowed to stage a one-day demonstration in June and then 10 further days in July – unless the government cancels plans for expanding the airport. Ten days of protests across central London in April saw 1,130 people arrested…
EE has launched the UK’s first next-generation 5G mobile network, with a concert by rapper Stormzy live-streamed from a boat on the River Thames. 5G mobile networks offer faster downloads, but customers will need a new handset to take advantage. At first, the service will only be available in limited areas of Belfast, Birmingham, Cardiff,…
After years of hype – and sometimes confusion – the UK finally has a 5G network. BT’s EE subsidiary is the first to launch a service – and if you’re feeling wealthy enough and live in the right place, you can sign up. The lowest-priced deal is £54 a month plus a one-off £170 fee…
A “hypothetical” proposal by UK security agency GCHQ to eavesdrop on encrypted messages has been criticised by tech firms and rights groups. Google and Apple were among 47 firms to sign an open letter, saying it was a “serious threat” to trust and security. The GCHQ plan would mean, in some circumstances, security services got copies…
Its ad agency put images of models wearing North Face gear on Wikipedia pages about remote locations. In a video, the firm boasted that the stunt boosted its search engine ranking and cost “nothing”. It issued the apology following criticism by the Wikimedia Foundation and wider condemnation on social media. arslan