Sales 101: What is a prospect?

If you said “small businesses” are your prospects… you are wrong. If you said “everyone” is your prospect, you are very, extremely, outrageously wrong. “But Jason, we have a product we sell to small business owners. How can I be wrong?” The truth is, while we wish EVERYONE could be a prospect, sales is a numbers game. So, if you are out and about looking for leads the old fashioned way, you need to clearly separate who are your leads and who are prospects. A lead is a person you…

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Sales 101: Getting them to buy from you.

The biggest issue I see with sales people is the sheer fact that they are trying to sell their products or services. Relentlessly at that. Day in, day out… taking a list of leads, and turning them into a list of duds, hangups, and countless times, being sent to voicemail. Why are they doing this? Don’t they realize it won’t work? Well, when someone is calling you to sell you something without having any real interest in you as a person, how do you normally respond? I would be willing…

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How to scale.

Everyone wants to grow their business, but there is a four letter word that always gets in the way, and that word is LIFE. Life is what happens regardless of the size of your business. Life is those 50 things you do on a daily basis to keep things status quo. They range from taking care of kids, to walking the dog. Getting in a morning run, to showering before laundry takes all the hot water away. So, if someone wants to grow their business, how can they expect to…

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Sales 101: Anticipated Objections

When we first launched Smartr Marketing, it took hours of calls, emails, and meetings to sell an app. Not only were they not as affordable as they are now (think MORE than twice as much), affiliate marketing was still a new, strange thing to many businesses and entrepreneurs. Not to mention, we didn’t have any commercials, frequently asked questions, or even an app for them to look at. Crazy, right? Can you imagine selling a product or service without a product/service to show? I can. All of those beautiful commercials…

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How to create a high-performing organization.

High performing organizations have well-structured rules, plans, and proper strategies to make their companies perform at a higher level. Whether you already have an organization or you are willing to create one, you should be aware of tips and tricks which may lead your organization to the top of its designated field. Here are some valuable points which will help lead you to a high performing organization. Continually educate both your managers and employees. This is one of the most essential parts to making your organization perform at higher levels.…

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Social Entepreneurship

Social entrepreneurship is closely related to welfare because social welfare emerges when creativity, innovation, and entrepreneurship are developed together… creating a ‘cluster of value’ that appears when several value chains are bundled together, thus resulting in increased employment.  Social entrepreneurship is all about recognizing social problems and achieving a social change by employing entrepreneurial principles, processes, and operations. It is also, about performing research to completely define a particular social problem and then organizing, creating, and managing a social venture to attain the desired change. The change may or may…

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Sales 101: Price vs. Cost

If I were to break down the difference between price and cost, I would simply say that PRICE is what you pay for something at the register or during the point of the sale, while COST is how much that thing ends up costing you over time. I remember years ago when my clutch started going out in a used Ford Fusion I had. I wanted to save some money because the shop down the street told me it would be about $800 dollars to fix. Well, since I consider…

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Investing: Software vs. Everything Else

Did you know that if you had invested $100 dollars in Bitcoin in 2011, by 2015 you would have made a 137,000% return on your money? I cannot remember exact figures, but I am pretty sure Peter Thiel made something like a 2,000 times return on his initial investment in Facebook. Just about every software platform I have seen in my many years of being in this industry, once built and launched, was able to net anywhere between 10 and 45 times return on every dollar spent on customer acquisition. The same…

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How to Successfully Run a Social Media Management Agency

Social media marketing has been trending as a topic in the online world since, well, forever. After businesses realized that social media can be used for generating leads and getting new clients, the need for successful online presence significantly increased. The effectiveness of social media marketing created a need that can only be fulfilled by social media experts and agencies. A new wave of modern social media agencies emerged on the market, but not many of them succeed in staying profitable and inventive. There are many reasons why so many…

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The Power of “Creative Destruction” in Entrepreneurship

The concept of creative destruction originates as early as the era of Karl Max ( Das Kapital, 1863) and Nikolai Kondratiev (The Major Economic cycles, 1925). These concepts were later refined by an Austrian economist, Joseph Schumpeter, who in 1942 wrote a book named “Capitalism, Socialism, and Democracy.” In his book he wrote: “Capitalism is by nature a form or method of economic change and not only never is, but never can be stationary. The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new…

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