Everyone wants to grow their business, but there is a four letter word that always gets in the way, and that word is LIFE. Life is what happens regardless of the size of your business. Life is those 50 things you do on a daily basis to keep things status quo. They range from taking…
When we first launched Smartr Marketing, it took hours of calls, emails, and meetings to sell an app. Not only were they not as affordable as they are now (think MORE than twice as much), affiliate marketing was still a new, strange thing to many businesses and entrepreneurs. Not to mention, we didn’t have any…
Social entrepreneurship is closely related to welfare because social welfare emerges when creativity, innovation, and entrepreneurship are developed together… creating a ‘cluster of value’ that appears when several value chains are bundled together, thus resulting in increased employment. Social entrepreneurship is all about recognizing social problems and achieving a social change by employing entrepreneurial principles,…
If I were to break down the difference between price and cost, I would simply say that PRICE is what you pay for something at the register or during the point of the sale, while COST is how much that thing ends up costing you over time. I remember years ago when my clutch started…
Did you know that if you had invested $100 dollars in Bitcoin in 2011, by 2015 you would have made a 137,000% return on your money? I cannot remember exact figures, but I am pretty sure Peter Thiel made something like a 2,000 times return on his initial investment in Facebook. Just about every software platform I…
Social media marketing has been trending as a topic in the online world since, well, forever. After businesses realized that social media can be used for generating leads and getting new clients, the need for successful online presence significantly increased. The effectiveness of social media marketing created a need that can only be fulfilled by…
The concept of creative destruction originates as early as the era of Karl Max ( Das Kapital, 1863) and Nikolai Kondratiev (The Major Economic cycles, 1925). These concepts were later refined by an Austrian economist, Joseph Schumpeter, who in 1942 wrote a book named “Capitalism, Socialism, and Democracy.” In his book he wrote: “Capitalism is…
Nowadays, many companies rely on social prospecting as a way to boost their sales and get new clients. In the past, prospecting was seen as an ineffective marketing approach and avoided by marketing experts simply because it looked “spammy.” Many marketers nowadays claim that social media prospecting is not effective. This claim is far away…
There are many moments in our life when we look for a third-party endorsement… including when we must buy something that we haven’t tried before. For example, an award from TripAdvisor can have a very positive impact on a restaurant or hotel, ultimately leading to them getting more sales. It’s important for every organization, in…
Even with the best communicators and the most loving relationship, talking about the budget, bills, spending, and big purchases more often than not can quickly transform a simple statement taken the wrong way into a Titanic-sized disaster. It’s no wonder why money is the number one underlying root of most arguments between couples. Even in…