Social Entepreneurship
Social entrepreneurship is closely related to welfare because social welfare emerges when creativity, innovation, and entrepreneurship are developed together… creating a ‘cluster of value’ that appears when several value chains are bundled together, thus resulting in increased employment. Social entrepreneurship is all about recognizing social problems and achieving a social change by employing entrepreneurial principles, […]
Sales 101: Price vs. Cost
If I were to break down the difference between price and cost, I would simply say that PRICE is what you pay for something at the register or during the point of the sale, while COST is how much that thing ends up costing you over time. I remember years ago when my clutch started […]
Investing: Software vs. Everything Else
Did you know that if you had invested $100 dollars in Bitcoin in 2011, by 2015 you would have made a 137,000% return on your money? I cannot remember exact figures, but I am pretty sure Peter Thiel made something like a 2,000 times return on his initial investment in Facebook. Just about every software platform I […]
How to Successfully Run a Social Media Management Agency
Social media marketing has been trending as a topic in the online world since, well, forever. After businesses realized that social media can be used for generating leads and getting new clients, the need for successful online presence significantly increased. The effectiveness of social media marketing created a need that can only be fulfilled by […]
The Power of “Creative Destruction” in Entrepreneurship
The concept of creative destruction originates as early as the era of Karl Max ( Das Kapital, 1863) and Nikolai Kondratiev (The Major Economic cycles, 1925). These concepts were later refined by an Austrian economist, Joseph Schumpeter, who in 1942 wrote a book named “Capitalism, Socialism, and Democracy.” In his book he wrote: “Capitalism is […]
How to boost your sales with social prospecting.
Nowadays, many companies rely on social prospecting as a way to boost their sales and get new clients. In the past, prospecting was seen as an ineffective marketing approach and avoided by marketing experts simply because it looked “spammy.” Many marketers nowadays claim that social media prospecting is not effective. This claim is far away […]
3 Major Skills to Manage a Disruptive Digital Business
Identification and skill development are challenging tasks for companies. Developing new and valuable skills may take some time, but they are beneficial for long term businesses. This is the digital world where everything runs on the basis of digital devices and knowledge. Including this, nowadays, digital skills are becoming one of the most essential requirements […]
How are Award Ceremonies Important to a Company?
There are many moments in our life when we look for a third-party endorsement… including when we must buy something that we haven’t tried before. For example, an award from TripAdvisor can have a very positive impact on a restaurant or hotel, ultimately leading to them getting more sales. It’s important for every organization, in […]
How to Talk to Your Partner about Money
Even with the best communicators and the most loving relationship, talking about the budget, bills, spending, and big purchases more often than not can quickly transform a simple statement taken the wrong way into a Titanic-sized disaster. It’s no wonder why money is the number one underlying root of most arguments between couples. Even in […]
Why Developing a Marketing Persona Is The Best Thing You Can Do For Your Business
Let’s start by defining what a marketing persona is. A marketing persona is a fictional character each business needs to develop to define the characteristics of their target audience. This is the core of all your future marketing activities. If you fail to successfully define it in the beginning, you will have a lot of […]