Author: Ivan Dojcinovski

I can better express myself by writing. Marketing, entrepreneurship and mindfulness is my bread and butter. I believe that a good writer doesn’t really need to be told anything except to keep at it.

How to Successfully Run a Social Media Management Agency

Ivan Dojcinovski

Social media marketing has been trending as a topic in the online world since, well, forever. After businesses realized that social media can be used for generating leads and getting new clients, the need for successful online presence significantly increased. The effectiveness of social media marketing created a need that can only be fulfilled by social media experts and agencies. A new wave of modern social media agencies emerged on the market, but not many of them succeed in staying profitable and inventive. There are many reasons why so many…

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Is Entrepreneurship The Right Career Path For You

Ivan Dojcinovski

The choices we make and the habits we build will shape and define our life’s path. However, making a decision is not an easy process. To make the right decision that truly resonates with you as a person, it takes a lot of courage and self-reflection.   Deciding what you are going to be in life is part of a list of complex choices we need to make. For a small percentage of people, it seems that the career path they choose is an easy process. However, many of us…

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How to boost your sales with social prospecting.

Ivan Dojcinovski

Nowadays, many companies rely on social prospecting as a way to boost their sales and get new clients. In the past, prospecting was seen as an ineffective marketing approach and avoided by marketing experts simply because it looked “spammy.” Many marketers nowadays claim that social media prospecting is not effective. This claim is far away from the truth. Social media and email marketing belong to a group of the most useful tools for growth and lead generation a brand could use. The effectiveness of the tools can only be seen…

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Six of the Best Work From Home Jobs

Ivan Dojcinovski

We live in a world that provides many opportunities for remote work. The digital economy made the business world smaller and opened doors to many young professionals. Nowadays, it’s easy to find a job online because platforms like Upwork, Jobrack, Smartr, and Craigslist offer many opportunities to freelancers and businesses to get to the right talent. There are many reasons why you should become a freelancer. According to FreelancingHacks, working from home improves working performance by 13%. However, the competition in the freelance world is harsh and you need to…

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3 Books That Every Entrepreneur Must Read

Ivan Dojcinovski

“Whenever you read a good book, somewhere in the world a door opens to allow in more light.” – Vera Nazarian. This is the ultimate truth, especially for young entrepreneurs. If you want to be successful at what you do, you need to feed your brain with new ideas constantly. We are not talking about business ideas solely, you need to read about mental health, growth, and emotional resilience and endurance. All of these things will help you become a better version of yourself and help you offer more value…

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Why Developing a Marketing Persona Is The Best Thing You Can Do For Your Business

Ivan Dojcinovski

Let’s start by defining what a marketing persona is. A marketing persona is a fictional character each business needs to develop to define the characteristics of their target audience. This is the core of all your future marketing activities. If you fail to successfully define it in the beginning, you will have a lot of problems. The good thing is, you can get all of this accomplished with a single sheet of paper. However, defining your marketing persona is a complex process and you can’t complete overnight. To get the best…

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