Sales 101: What is a prospect?

If you said “small businesses” are your prospects… you are wrong. If you said “everyone” is your prospect, you are very, extremely, outrageously wrong. “But Jason, we have a product we sell to small business owners. How can I be wrong?” The truth is, while we wish EVERYONE could be a prospect, sales is a numbers game. So, if you are out and about looking for leads the old fashioned way, you need to clearly separate who are your leads and who are prospects. A lead is a person you…

Read More

Big Dreams < Massive Action

If I asked a room full of people if they wanted to be slim and fit, how many people do you think would raise their hands? If I asked a room full of people if they wanted to co-star in a blockbuster movie with their favorite actor/actress, how many do you think would raise their hands? If I asked the same room of people if they wanted a million dollars of income a year, how many would raise their hands? In all of those situations, I would be willing to…

Read More

Sales 101: Getting them to buy from you.

The biggest issue I see with sales people is the sheer fact that they are trying to sell their products or services. Relentlessly at that. Day in, day out… taking a list of leads, and turning them into a list of duds, hangups, and countless times, being sent to voicemail. Why are they doing this? Don’t they realize it won’t work? Well, when someone is calling you to sell you something without having any real interest in you as a person, how do you normally respond? I would be willing…

Read More

How to scale.

Everyone wants to grow their business, but there is a four letter word that always gets in the way, and that word is LIFE. Life is what happens regardless of the size of your business. Life is those 50 things you do on a daily basis to keep things status quo. They range from taking care of kids, to walking the dog. Getting in a morning run, to showering before laundry takes all the hot water away. So, if someone wants to grow their business, how can they expect to…

Read More

Sales 101: Anticipated Objections

When we first launched Smartr Marketing, it took hours of calls, emails, and meetings to sell an app. Not only were they not as affordable as they are now (think MORE than twice as much), affiliate marketing was still a new, strange thing to many businesses and entrepreneurs. Not to mention, we didn’t have any commercials, frequently asked questions, or even an app for them to look at. Crazy, right? Can you imagine selling a product or service without a product/service to show? I can. All of those beautiful commercials…

Read More

Earn that Sunrise!

“Earn that sunrise! You want it? Work for it!” It’s the day before the Labor Day holiday and I go see a good friend of mine to help him clean his garage and load up some furniture to be donated to Good Will. Anytime we see each other, we talk about how we used to be in shape. How we used to tear up the gym. How we cannot wait to get back in shape again. But, we just spend an hour or two shooting the shit, then go back…

Read More

Is affiliate or multi-level marketing better?

I think multi-level affiliate marketing is best, which is the whole reason I created Smartr Marketing, but since it is a new concept to some, a lot of people may not know the difference… or that there is a better to option to begin with. So, getting back to basics, is affiliate marketing better? Or is multi-level marketing still king? Well, the first thing we need to do is a little contrast and comparison between the two, knowing both can be effective… but effectiveness will depend on what is being…

Read More

Why give new customers discounts instead of paying referral fees?

That thought has never made any sense to me either. I always think it’s funny whenever a company charges me full price but the tells me they will give my friend a discount if I refer someone to them. It makes very little sense to me. If anything, I need to be rewarded for sending them new business, or else I have no real incentive to do so again. Referrals are a major part of every small business, and it always seemed like the best solution would be to offer…

Read More

Sales 101: Price vs. Cost

If I were to break down the difference between price and cost, I would simply say that PRICE is what you pay for something at the register or during the point of the sale, while COST is how much that thing ends up costing you over time. I remember years ago when my clutch started going out in a used Ford Fusion I had. I wanted to save some money because the shop down the street told me it would be about $800 dollars to fix. Well, since I consider…

Read More

Investing: Software vs. Everything Else

Did you know that if you had invested $100 dollars in Bitcoin in 2011, by 2015 you would have made a 137,000% return on your money? I cannot remember exact figures, but I am pretty sure Peter Thiel made something like a 2,000 times return on his initial investment in Facebook. Just about every software platform I have seen in my many years of being in this industry, once built and launched, was able to net anywhere between 10 and 45 times return on every dollar spent on customer acquisition. The same…

Read More