3 Major Skills to Manage a Disruptive Digital Business

Identification and skill development are challenging tasks for companies. Developing new and valuable skills may take some time, but they are beneficial for long term businesses.

This is the digital world where everything runs on the basis of digital devices and knowledge. Including this, nowadays, digital skills are becoming one of the most essential requirements needed to run a business successfully.

Every business model requires certain skill-sets to manage the work environment. Disruptive digital businesses also can be managed if you have these required skills.

The following are some of the top required skills needed to manage a disruptive digital business.


Innovation skills are those types of skills in which an individual becomes innovative in their actions. Generally, innovation skills are a combination of cognitive skills, functional skills, behavioral skills, and technical skills.

Key behaviors include:

  • Capacity to innovate creatively;
  • Capacity to identify and exploit new business opportunities;
  • Project management skills to link project goals with business context;
  • Capacity and willingness to undertake risk;
  • Capacity to organize the necessary resources to respond to new opportunities;
  • Capacity to create and develop national and international networks.


Leadership is a practical skill, but it can be learned and must be developed. Leadership comprises the ability of an individual or an organization to lead or guide other individuals or whole organizations.

Key behaviors include:

  • Skills related to the employee’s performance development;
  • Skills associated with the development of new opportunities for employees through techniques such as coaching and mentoring;
  • Skills associated with motivation techniques to potentiate your employees’ performance;
  • Skills associated with techniques to improve employee satisfaction, especially through recognition instruments;
  • Communication skills to improve the commitment of the employees;
  • Skills related to the management of employee’s expectations regarding their development in the organization;
  • Skills associated with the management of the cultural differences among employees.


Management skills are more related to the process of dealing with or controlling things or people. Whether it is a for profit business or a nonprofit organization, management holds the activity of setting the strategy to accomplish its objective with the help of available resources.

Key behaviors include:

  • Skills associated with new forms of work organization in what regards the methods of teamwork, and flexibility to adapt to changes in working processes (as a response to a high rhythm of innovation);
  • Knowledge about different types of technologies;
  • Skills regarding a more significant initiative, decision, and responsibility;
  • Skills associated with the analysis of information related to productivity, to what concerns workforce optimization of costs;
  • Capacity to adapt to organizational change;
  • Capacity to manage strategic deals and alliances;
  • The capacity of developing social and relational competencies which allows the ultimate performance of working teams, taking advantage of all the potential of its elements.

Bottom line

New businesses always have challenges of being disruptive in this digital era. To manage a disruptive digital business, you should definitely develop the above-listed skill-sets. They will not only help you to manage your business, but will also improve your ability to redesign the company’s strategies to have a better response to the upcoming challenges of the market.