Are you a digital marketer or in field of digital marketing? You know things keep changing every day in the digital marketing arena. Do you fear that your skills will become outdated in upcoming years? Well, you have the chance to change that and upgrade your knowledge and skill base.

Here are seven digital marketing skills you should master. Otherwise, you could get left behind by the competition.

Media Buying

Media buying is not just about Facebook, Google, or Bing ads these days. It’s about the purchase of ad placement on websites and apps. They provide a bigger ROI than google ads if you learn how to use them the right way. 

SEO Traffic Generation

You may be using the paid ads to generate leads and conversions but paid ads are going to become more and more expensive in upcoming time. That’s why you need to learn how to generate organic traffic. The costs of paid ads will continually rise. You have to prepare for the cost increment and get the organic traffic. With the organic traffic, you’ll find that conversion and lead generation from organic traffic is low compared to paid traffic, but that’s okay. Actually, you’re still getting a very high ROI because you don’t have to pay per click.

Copywriting and Convincing

When it comes to copywriting, it’s all about the headline of your content. Do you know that there’s an interesting fact about the headline? Eight out of 10 people read your headline, but only two out of 10 will click through and read the rest of your content. So, if you are not able to convince people to click through and keep reading your content, you can’t convert them into your customers.

Social Media Marketing

As per the reports by various websites, there are more than 2.6 billion active users on social media worldwide. Due to this huge figure, social media marketing is one of the most used digital marketing skill.

The main job of a social media marketing professional is to understand the core skills of social media platforms and how to utilize them effectively to generate leads and conversions. Social media marketing is not just tweeting or updating posts on social media platforms. You have to build a good relation between your company, social media influencers and end consumers.

Email Marketing

We use email daily, whether it’s for business or personal use. With emails, you can get in touch with end users directly. Email marketing is an effective method to generate and preserve leads and conversions. From a small startup to a big multi-national corporation, everyone is using emails to launch successful campaigns.

Email marketing is an art in itself. Don’t make any mistakes and plan each funnel carefully. From the very first welcome email, every email needs to be optimized to attract and hold the users engagement.


Video has evolved as a form of entertainment on YouTube and other sites, to a major social media content driver. Snapchat, a video sharing based social media platform has become more popular and now Facebook and Instagram have also launched the feature of sharing videos as stories.

Video is entertaining and appealing content on the internet. With the combination of video and digital marketing strategies, you can easily engage a large base of consumers.


According to some recent reports, around two-thirds of the world’s population are using mobile phones and around 55% of all the active internet connections come from smartphones. Traffic generated from smartphones are now exceeding traffic generated by desktop users, which indicates that  mobile is the future.