Let’s start by defining what a marketing persona is. A marketing persona is a fictional character each business needs to develop to define the characteristics of their target audience. This is the core of all your future marketing activities. If you fail to successfully define it in the beginning, you will have a lot of...

It happened again… it happens all the time. At least a few times a week. I guess someone heard a podcast or radio show I was on recently, so this morning, I woke up to an email of someone claiming to be frustrated with life, and they are seeking success online. So, he told me,...

Choosing your career is one of the most stressful things we can ever face in our adult lives. This single decision can make or break our entire future. Unfortunately, for most of us, we come across this question when we’re not yet ready to answer, even though we must. This can lead to wrong decisions,...

Social entrepreneurship is all about recognizing social problems and achieving a social change by employing entrepreneurial principles, processes, and operations. It is about using research to completely define a particular social problem and then organizing, creating, and managing a social venture to attain the desired change. The change may or may not include a thorough...

If you are a millennial, your parents were probably born in the 60’s, a time where struggle was the order of the day. We think there is struggle now, but the 60’s were a different monster. It was a time of government sanctioned racial discrimination, social strife, and little access to education. People who had...

EE has launched the UK’s first next-generation 5G mobile network, with a concert by rapper Stormzy live-streamed from a boat on the River Thames. 5G mobile networks offer faster downloads, but customers will need a new handset to take advantage. At first, the service will only be available in limited areas of Belfast, Birmingham, Cardiff,...

A “hypothetical” proposal by UK security agency GCHQ to eavesdrop on encrypted messages has been criticised by tech firms and rights groups. Google and Apple were among 47 firms to sign an open letter, saying it was a “serious threat” to trust and security. The GCHQ plan would mean, in some circumstances, security services got copies...