![](https://smartrliving.com/wp-content/uploads/2019/06/107179308_3acab76d-0e06-452f-bee7-9f6255d26fbe.jpg)
Its ad agency put images of models wearing North Face gear on Wikipedia pages about remote locations.
In a video, the firm boasted that the stunt boosted its search engine ranking and cost “nothing”.
It issued the apology following criticism by the Wikimedia Foundation and wider condemnation on social media.