Here are some words from Jason Criddle that can be found on Quora. You will be able to find the original question that was asked of him in bold, before his response.
Why do we need marketing to start a business? Is there any other option to promote our business?
You don’t need marketing TO start a business.
You need marketing BEFORE starting a business.
You see… entrepreneurs have a habit of getting some kind of bright idea, building it, and waste years trying to find customers.
Successful companies perform marketing, find customers, then build products and services around them.
So, is there any other option than making sure you have customers to sell to before wasting your time starting a business?
Yes.
Not starting at all. Because without marketing, you won’t have a business for long anyway.
CEO of SmartrHoldings and SmartrMarketing
International best-selling author.
Published on Forbes, Quora, and many more popular online publications.
