Sales 101: Anticipated Objections

When we first launched Smartr Marketing, it took hours of calls, emails, and meetings to sell an app. Not only were they not as affordable as they are now (think MORE than twice as much), affiliate marketing was still a new, strange thing to many businesses and entrepreneurs. Not to mention, we didn’t have any commercials, frequently asked questions, or even an app for them to look at. Crazy, right? Can you imagine selling a product or service without a product/service to show? I can. All of those beautiful commercials…

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Earn that Sunrise!

“Earn that sunrise! You want it? Work for it!” It’s the day before the Labor Day holiday and I go see a good friend of mine to help him clean his garage and load up some furniture to be donated to Good Will. Anytime we see each other, we talk about how we used to be in shape. How we used to tear up the gym. How we cannot wait to get back in shape again. But, we just spend an hour or two shooting the shit, then go back…

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Returning from the Brink – How to Avoid Burnout

According to Merriam-Webster, burnout is exhaustion of physical or emotional strength or motivation, usually as a result of prolonged stress or frustration. This accurately describes many in the workplace today and can be especially true for entrepreneurs. A 2015 survey of 242 entrepreneurs found that 49% were dealing with one or more mental health concerns. Specifically, 27% were having anxiety issues and 30% were experiencing depression, with some having both. Unfortunately, most view burnout as an acceptable risk in pursuit of your dreams.  But is it really necessary to walk…

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Finding My Entrepreneur Lifestyle

Hey MOMS?! Are you living your “entrepreneur” life yet? Why not? Is “work” in the way? Husband and kids not letting you get your things done? I never once thought I would be an entrepreneur, or better yet, be able to live my dream of one day owning my own business with my husband. I look back on my life everyday and thank God for what he has brought to me, what he has taken out of my life, and for what he is going to continue bringing into my…

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HR outsourcing services: a solution for small business.

The Human Resources (HR) department is crucial for both the management and development of employees in any kind of organization, including small businesses. Having an HR position in your small company helps achieve peak performance. Generally, most businesses start small and eventually grow, but what really helps them survive and prosper are many factors, and one of them is managing people by using modern HR practices. Unfortunately, with a focus on providing salaries and maximizing performance, small entrepreneurship ventures are more likely to neglect the importance of HR. Much research…

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Is affiliate or multi-level marketing better?

I think multi-level affiliate marketing is best, which is the whole reason I created Smartr Marketing, but since it is a new concept to some, a lot of people may not know the difference… or that there is a better to option to begin with. So, getting back to basics, is affiliate marketing better? Or is multi-level marketing still king? Well, the first thing we need to do is a little contrast and comparison between the two, knowing both can be effective… but effectiveness will depend on what is being…

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Why give new customers discounts instead of paying referral fees?

That thought has never made any sense to me either. I always think it’s funny whenever a company charges me full price but the tells me they will give my friend a discount if I refer someone to them. It makes very little sense to me. If anything, I need to be rewarded for sending them new business, or else I have no real incentive to do so again. Referrals are a major part of every small business, and it always seemed like the best solution would be to offer…

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Financial freedom… really attainable?

One day, I woke up and said “this is not it!” There has to be something bigger and more to life than just going to work every day doing the same thing over and over. Way too redundant for me. Doesn’t anybody want to be free? They can go where they want, when they want, and live how they choose… that is what freedom buys you. If you had all the money in the world, what would you be doing? I know one thing, it probably wouldn’t be what you’re…

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Sales 101: Price vs. Cost

If I were to break down the difference between price and cost, I would simply say that PRICE is what you pay for something at the register or during the point of the sale, while COST is how much that thing ends up costing you over time. I remember years ago when my clutch started going out in a used Ford Fusion I had. I wanted to save some money because the shop down the street told me it would be about $800 dollars to fix. Well, since I consider…

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Does watching TV make us happy?

The rise of digital devices such as mobile phones, computers, and televisions changes the way we live and treat each other. According to the Pew Research Center, “About 6 in 10 young adults in the U.S. primarily use online streaming to watch TV.” Watching TV has spread in a vast era, carried out by many people in most countries. In a survey, it has been found that on average, European people spend approximately 226 minutes watching TV a day, while in United State, on average, this static is around 297…

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