Yes, for some, being stuck at home sucks. But we should also keep in mind, working from home is the lifelong goal of many. Tons of people have been yearning for the opportunity to break free from the monotony of the office life and start a business of their own… well, now you have a chance.
So, instead of thinking about everything you could possibly miss out on during this crisis, you should think of the money you will be missing out on by not taking action NOW. Because, I guarantee you, someone who may very well be your future competitor is at home, right now, starting their business while you are playing video games and scouring social media. Here is a list of those actions you should be taking right now in order to get your side hustle off the ground.
- Define more than your “Why.”
Yes, that may sound cliche, but there are a lot of people who want to own a business, but have no clue WHY they want to own it. They also don’t know WHO their customers will be, WHAT they would sell, WHERE they should launch their business, WHEN they have enough infrastructure built before reaching out to customers, or HOW they would sell to their customers to begin with. Why just isn’t enough.
- Start building your infrastructure NOW.
Do you have a LinkedIn account? Sure you do. Now, how often do you get “nobody” entrepreneurs reaching out to you, trying to sell product? Who is a nobody? Just about everybody.
In reality, if you cannot be Googled, if you do not have an online presence, if you have not created a business, a movement, a following, books, websites, apps, blog content – no one knows who you are, and they won’t care much either. This right here is why most newbie entrepreneurs fail, because they live in a world of information and research – and when no one can find any reason that YOU would help them become successful, they have no reason to use or buy your services, nor do they have any real reason to trust you.
Start building something, and don’t stop.
- Find the right platform for selling your products or services.
Now, I may be a little biased towards Smartr products, but it is simply because I have seen so many businesses fail. If you aren’t receiving traffic, referrals, or attention, how on earth can you hope to sell anything to anyone? I have always said business cards should come in packs of 6, because that is how many (OUT OF 1,000) that the average new business owner will give away. And most of those 6 are people they know who would never buy from them anyway.
If you are strapped for cash, use a free website builder. If you are cleaning out your garage, use the classifieds. If you have a huge following, use social media. If your business is based around referrals, get a Smartr app. If you are smart, use ALL of them to sell your products or services in as many places as possible.
- Happy customers make the best referral partners.
Referrals are the lifeblood of most small businesses, and Smartr apps are really great ways to easily gain an abundance of referral partners. Just remember, keeping current customers happy is just as important as finding new ones. So, instead of wasting money on ads that show up in feeds to complete strangers, give your current customers and following a tool to send you more customers – and reward them when a sale is closed.
BOOM. All of that can be done on your own Smartr app.
CEO of SmartrHoldings and SmartrMarketing
International best-selling author.
Published on Forbes, Quora, and many more popular online publications.